Business Value from IT

Business Value from IT

Meet the Senior Management Team

Tim Cray Managing Partner

Tim Cray, Managing Partner LinkedIn

Tim is one of the three founders of Virtrium. He began his career in the late 80’s at BT in London, having graduated with a 1st in Computer Science and Statistics. After 3 years of deep technical stuff he joined Safeway, initially running Office and DeskTop Systems, installing their first local-area networks and email! He then moved around IT, managed a development team and spent 2 years in the Trading Division running a major business change programme. He re-joined IT as a Business Solutions Manager developing Trading and Retail Business Strategies, before becoming a Director of Service Delivery and Technology.

After Safeway Tim ran a global services team for Natwest Financial Markets – then joined Perot Systems as a Business Development Manager within UBS, followed by a stint managing their Global Financial Services Bid Management team. Finally, recruited into Sainsbury’s to run Service Delivery and Technology, and manage the outsourced contract with Accenture.

Ed Dennehy Managing Partner

Ed Dennehy, Managing Partner LinkedIn

Ed is one of the three founders of Virtrium. He has a degree in electronic engineering from Bristol University. Ed has spent over thirty years working with clients to help them become more flexible to rapidly address new customer demands and to optimise their use of third party services to reduce costs. His experience includes working with organisations as diverse as Old Mutual, Easyjet, Ministry of Justice, Halfords, Virgin Care and OneFamily. He has the ability to bring cross-sector expertise to challenge existing ways of working whilst at the same time having the pragmatism to lead successful transformation initiatives that deliver visible benefits.

Ed’s expertise centres on his transformation track record where he has implemented mobility solutions which resulted in 20% efficiency improvements, he has transformed infrastructure to Cloud freeing up the need for major capital refresh investment, he has transformed IT operating models to support multi-vendor outsourcing resulting in greater agility.

John Duffin Managing Partner

John Duffin, Managing Partner LinkedIn


John is one of three founders of Virtrium. He has over 30 years’ experience as a project manager, operations manager and consultant. He has a wide knowledge of IT, encompassing software development, infrastructure design and deployment, compliance & governance and service management.

John’s first claim to fame arrived when one of the first hand-held terminal based systems appeared on Tomorrow’s World – providing milkmen with a speedy way of changing orders, and powered by a custom network protocol written by John when at Unisys. A somewhat more prestigious appearance of his software on tv came with the Open Golf Scoring system, designed and written by John and a colleague at Burroughs/Unisys. Later systems design and implementation came with one of the first parcel-tracking systems, produced for the late lamented Red Star Parcels, and City Link’s logistics system using one of the first 4GLs, Progress. Project management skills were acquired at the appropriate time and used to deliver major office automation projects into Clifford (now Coward) Chance among others.

David Bailey Strategic Advisor

David Bailey, Strategic Advisor LinkedIn

David is a strategic level advisor to Professional Services and IT Services firms, most of which are going through growth programmes.  His focus is on business goals and helping Directors, individually and collectively, to achieve them.  Since late 2009, David has worked with leaders of organisations ranging from niche domestic firms to major multi-nationals, combining a mentoring style with content knowledge in a mixture to suit the situation and desires of the individuals that he works with.  He has been working with Virtrium since the summer of 2016, assisting with market focus and business planning associated with the firm’s next stage of growth.

Previously, David spent 24 years as a management consultant operating in some of the world’s largest organisations, including Lloyds TSB, Glaxo, Aviva, Volkswagen, Barclays, and Littlewoods Shop Direct.

Graham Oddey Consulting Partner

Graham Oddey, Consulting Partner LinkedIn

Graham has over 30 years’ experience and specialises in delivering transformational changes, developing essential leadership and team skills, and solving problems with teams. He is a skilled executive coach and highly experienced in delivering technology-driven change and Lean Six Sigma.

After a career in manufacturing with Michelin and P&G, Graham held senior roles with PA Consulting Group, KPMG, Oracle, Atos and BearingPoint, and successfully ran two of his own businesses. He has worked for over 90 clients in Financial Services, Media and Entertainment, Manufacturing, Utilities, Retail, Healthcare, Pharmaceuticals, Telecommunications, Government, and Postal/Distribution.

Richard Hutton Consulting Partner

Richard Hutton, Consulting Partner LinkedIn

Richard specialises in the strategic development and implementation of IT services, operating across a many industry sectors. He is considered to be a trusted advisor to a wide range of FTSE100 and global organisations.

Having worked in IT since his late teens, Richard has seen the industry mature and change significantly, from the delivery of modem based networks, through X.25, bridges and routers to today’s extensive series of managed services.

Throughout his career he has been at the forefront of the application of technology for business advantage, having worked with Banking & Finance, Construction & Property, Consumer Goods, Health, Industrial, Leisure, Media, Natural Resources, Retail, Telecommunications, Transport, Professional & Support Service organisations.

Richard says that working at Virtrium offers him opportunities to regularly challenge conventional wisdom and identify alternate opportunities to drive business value from IT.

In his spare time away from the office Richard is an aficionado of all things Volkswagen/Audi and also enjoys gardening.

Kal Chavda Consulting Partner

Kal Chavda, Consulting Partner LinkedIn

Kal is a technology professional with a track record in helping clients with the strategic adoption and application of technology to drive business results. Kal has over 15 years of experience in delivering IT Advisory and Consulting services to global clients and helping them to maximise their technology investments.

Kal is passionate about the benefits technology can bring to business and the wider world, and keeps pace with technology disruptions in today’s digital economy.

At Virtrium, Kal helps clients with CIO Advisory, IT Strategy, and Transformation & Modernisation services. As Partner, he is responsible for managing a portfolio of consulting projects across multiple clients and sectors. His core focus is on delivering Strategy and Digital Transformation projects, and designing future state Operating Models for today’s digital business. Prior to joining Virtrium, Kal helped global clients such as Aviva, Vodafone, JLR, Siemens, and BP with IT Strategy & Transformation during his time at CloudTalent (part of Avanade & Accenture), IBM Global Services, and Gartner.

Kal spends his spare time travelling, and enjoying good food and wine.

Andrew Garner Consulting Partner

Andrew Garner, Consulting Partner LinkedIn

Andrew works with organisations to shape and deliver critical change programmes enabled by technology.  He blends operational leadership roles with his experience in heading up consultancy firms across many industry sectors.

Having started his career in engineering, Andrew took his experience of delivering change in a margin compressed sector and moved into consulting with Pcubed gaining experience of different sectors.  He was recruited to Head up the consulting firm Certeco – a financial services delivery focused consultancy before joining the transformation of HSBC as part of the European Management Team for Retail Banking and Wealth Management.  Since then Andrew established an advisory and senior programme capability at leading agile technology house BJSS before taking time out to pursue charitable endeavours.

At Virtrium, Andrew is enjoying leveraging the various capabilities and exploring how to add greater value on critical change enabled by digital.

Andrew is big rugby fan (Leicester Tigers), has two energetic boys who now speak French more fluently than he does, which has its problems… and is active with The Children’s Society

Gary Arthurs Consulting Partner

Gary Arthurs, Consulting Partner LinkedIn

Gary has over 20 years’ experience as a CIO, across 3 major retailers and a leading international transport group.  Having graduated in Marketing, Gary has worked in IT for over 30 years across retailing, transport and government sectors, helping to leverage IT and to align IT organisations to business strategy.

He has led major IT and business change, covering operational and back office systems, loyalty systems, multi-channel retailing, digital strategy, digital travelcards and information management.  Within the transport industry he has advised government agencies on their digital agenda, including paperless ticketing and mobile access on public transport.

Gary believes that Virtrium’s customer focus and access to great industry talent allows us to offer mid-sized companies the same quality of advice for far better value than the large players, and he loves being able to help pass on his experience to the new generation of “hungry” CIOs.

Away from work, Gary competes at international level for Wales in Masters Hockey, and also enjoys tennis and cycling.  When he does occasionally rest you can find him buried in a history book!

Ian Penfold Consulting Director

Ian Penfold, Consulting Director LinkedIn

Ian has extensive experience of supplier management and procurement. He has in-depth experience of supplier selection and negotiation, together with the introduction and operation of governance frameworks and effective management of suppliers post signature.


Ian began his working career at Prudential in the mid 80’s.  Ian was responsible for developing and delivering the strategy for the first wide scale use of networked PCs to the UK operation, quickly establishing a method of control and release management not seen in contemporary operation for many years.  The environment transformed the delivery of end point services to become the bedrock of Prudential’s IT environment with over 10,000 end points managed to a single PC image by the year 2000.  Having survived the millennium Ian’s role expanded to include all aspects of IT infrastructure in an environment increasingly dependent on third party commercial arrangements.   It was in this period, as both Head of Network Delivery and Head of Operations Delivery, that Ian’s focus and skillset turned from in-house delivery to not only procurement but also to methods of achieving optimum performance from the supplier’s post signature.

Anne Robson Marketing Manager

Anne Robson, Marketing Manager LinkedIn

Anne has many year’s marketing experience working in  IT and service industries. She has particular experience in brand development. She was instrumental in the development of Electronic Yellow Pages, the forerunner to

Anne began her Marketing career with Racal Milgo – working on local and wide area network solutions and has seen the industry change enormously over the years. Anne is very proud of the work Virtrium does – she says “every client is different and every solution we suggest is carefully put together to meet their needs”.

Anne is a Member of the Institute of Marketing and has a Marketing Diploma. Anne has been involved with Virtrium almost since its inception and has enjoyed watching it evolve and grow. In particular she has enjoyed developing the Forums where like minded senior staff can meet and discuss relevant issues in a friendly environment. She has also overseen several transformations of this website as the company has developed and changed. Anne enjoys the challenges of working at Virtrium – where no two days are the same.

In her spare time Anne is a school governor with special interests in finance and staffing. With any remaining time she enjoys playing badminton.

Brett Mickelburgh Senior Consultant

Brett Mickelburgh, Senior Consultant LinkedIn

Brett is an experienced technologist who loves architecting technical IT solutions that deliver outstanding business value.

Having started with computers at age 8 with a ZX-81 Brett has gone through generations of IT hardware and software as the industry changed and matured. He has designed, implemented, operated and retired systems consumed by millions of people worldwide from large and small data centres and across industries as diverse as Advertising, Digital Media, Marketing, MoD, Education, Utilities, Facilities Management, Housing and Support Services.

Brett strongly advocates holistic and not just technical skills across IT, so has certifications including CGEIT, PRINCE2, ITIL, TOGAF and a Postgraduate diploma in Management, as well as technical certifications including Linux, Windows, hardware plus Azure and AWS cloud.

Brett is a big football fan and supports Ipswich Town. He enjoys traveling when his young family permits! He is a trustee at his local Baptist church and has responsibility for the finances.

Lisa Bartlett Senior Consultant

Lisa Bartlett, Senior Consultant LinkedIn

Lisa has over 20 years’ successful IT experience in Project, Programme and Service Management. She adopts a pragmatic approach when applying highly developed management skills to implementing business solutions, to ensure optimum service delivery and client satisfaction.

Lisa focuses on delivering large scale business change enabled by technology to deliver business focused outcomes. She has shaped and driven change programmes across Government, Financial, Telecoms, Pharmaceutical and Petrochemical sectors.

When not working, she enjoys the theatre, travel, exercise and providing voluntary assistance to local charitable and community events.

Roger Treleaven Senior Consultant

Roger Treleaven, Senior Consultant LinkedIn

Roger has over 30 years’ successful IT experience spanning Project, Programme and Service Management. After an initial 18 month start with GCHQ, Roger has spent the bulk of his career in the Life and Pensions industry, latterly as Head Of Service Management for Aviva UK Life.

In January 2018 Roger took the opportunity to join Virtrium, with the ambition of applying his experience to new sectors.

When not working, Roger runs, cycles and swims as well as providing voluntary help to Wiltshire Social Services.

Jim Rennie Senior Consultant

Jim Rennie, Senior Consultant LinkedIn

Jim is a highly adaptable, commercially astute IT professional with outstanding abilities in applications, infrastructure and service management, relishing difficult or novel challenges large or small.  He has 35 years of experience in marketing and sourcing, service management, technology and architecture in industries as diverse as insurance, music, energy and pharmaceuticals.

Jim has scoped and led  at least 120 engagements in over 40 organisations, and is familiar with many disciplines technical and non-technical, with excellent communications and stakeholder management skills. Jim spent three years as a Virtrium Associate before joining as a permanent team member in 2018.

He enjoys travel, cycling, cooking and learning things; he also volunteers with the Carers Network and, as a busman’s holiday, with the Charity IT Association.

Asim Dar Consultant

Asim Dar, Consultant LinkedIn

Asim is a disciplined and committed senior analyst with a strong technical background in a wide variety of sectors, including commercial businesses, infrastructure and finance.

With over 8 years of hands on experience Asim has developed a broad skill set that enables him to perform accurate systems analysis, planning, management and implementation.

In his spare time Asim is a PC enthusiast who enjoys tinkering with hardware and building custom gaming machines. He is also a keen traveller, whenever time permits.